Emotionally Numb: Expertise Dulls Consumer Experience

نویسندگان

چکیده

Abstract Expertise provides numerous benefits. Experts process information more efficiently, remember better, and often make better decisions. Consumers pursue expertise in domains they love chase experiences that them feel something. Yet, might becoming an expert carry a cost for these very feelings? Across than 700,000 consumers 6 million observations, developing hedonic domain predicts emotionally numb—that is, having less intense emotion response to their experiences. This numbness occurs across range of domains—movies, photography, wine, beer—and diverse measures expertise. It cross-sectional real-world data with certified experts, longitudinal follows over time traces emotional trajectories as accrue Furthermore, this can be explained by the cognitive structure experts develop apply within domain. Experimentally inducing led novice experience greater numbness. However, shifting away from using restored emotion. Thus, although actively bring pleasure, present work is first show pursuit come cost.

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ژورنال

عنوان ژورنال: Journal of Consumer Research

سال: 2021

ISSN: ['1537-5277', '0093-5301']

DOI: https://doi.org/10.1093/jcr/ucab015